Building a Mail Order Business: A Complete Manual for Success (4th Ed)
by William A. Cohen

How I Made $1,000,000 in Mail Order
by E. Joseph Cossman
Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.

Inside the Leading Mail Order Houses (4th Ed)
by Maxwell Sroge

Mail Order Legal Guide (Psi Successful Business Library)
by Erwin J. Keup, Constance C. Dickinson (Editor), Edwin J. Keup

Fifty-Nine Response : Profit Tips, Tricks, and Techniques to Help You Achieve Major Mail Order Success
by Galen Stilson

257 Ways to Avoid Wasting Money in Mail Order-And Grow Richer!
by Roy Primm

Growing Your Small Business : A Marketing Handbook of Proven Promotional Ideas for Entrepreneurs
by Ed. Burnett

Designing Direct Mail That Sells
Sandra J. Blum / Paperback / January 1999

The New Direct Marketing:  How to Implement a Profit-Driven Database Marketing Strategy
David Shepard Associates/Hardcover/February 1999

Commonsense Direct Marketing
by Drayton Bird/Paperback/February 1999

Business-To-Business Internet Marketing : Five Proven Strategies for Increasing Profits Through Internet Direct Marketing
Barry Silverstein / Paperback / Published 1998

Creative Direct Mail Design : The Guide and Showcase
Sheree Clark, Wendy Lyons Published 1998

Direct Marketing Market Place 1999 : The Networking Source of the Direct Marketing Industry
Paperback / Published 1998

Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising
Lois K. Geller / Paperback / Published 1998

Direct Marketing : An Integrated Approach (Irwin/McGraw-Hill Series in Marketing)
William J. McDonald / Hardcover / Published 1998

Direct Mail Copy That Sells
Herschell Gordon Lewis / Published 1984

Direct Mail Graphics : A Collection of Quality Designs for Marketing and Promotional Materials
Vol 2 Published 1996

The Complete Direct Marketing Sourcebook : A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Wiley Small Business)
by John Kremer Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Direct Marketing Rules of Thumb : 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Marketing
by Nat G. Bodian

Direct Marketing : Strategy, Planning, Execution
by Edward L. Nash This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix.

Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising
Lois K. Geller / Paperback / Published 1998

Beyond 2000 : The Future of Direct Marketing
by Jerry I. Reitman

All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits
Garth Hallberg, David Oglivy (Contributor) / Hardcover / Published 1995

Direct Marketing (Marketing in Action Series)
by Margaret Allen

Direct Marketing and the Law : What Managers Need to Know
Arthur Winston / Paperback / Published 1993

Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads and Sales
by Robert W. Bly Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

The Handbook of International Direct Marketing : An Essential Country-By-Country Guide and Directory
Adam Baines(Editor), Sheila Lloyd (Editor) / Paperback / Published 1997

Write on Target : The Direct Marketer's Copywriting Handbook
by Donna Baier Stein, Floyd Kemske

Business to Business Marketing : Creating a Community of Customers
by Victor L. Hunter, David Tietyin, David Tietyen

2,239 Tested Secrets for Direct Marketing Success
by Denny Hatch, Don Jackson

Million Dollar Mailings (The Libey Business Library)
by Denison Hatch

Winning Direct Response Advertising : From Print Through Interactive Media
by Joan Throckmorton, Thomas L. Collins

Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads and Sales
by Robert W. Bly

Being Direct : Making Advertising Pay
by Lester Wunderman

Direct Mail Magic
by Charles Mallory Libraries have to re-order this book because it gets stolen! Most direct mail guides are huge and give much more info than you want. Here's a quick to read, easy-to-use guide with a fill-in-the-blanks format. All stages of conception and creation of a direct mail piece are discussed--with fine-tuning features such as how to do an early calculation of return on investment, how to give your copy the "snap" that sells, and which elements are the most important in selecting a list. It's ideal for entrepreneurs and small business owners!

Direct Hit Marketing : How to Make Direct Marketing Work (Marketing Series)
Merlin Stone, Derek Davies / Paperback / Published 1995

How to Find and Cultivate Customers Through Direct Marketing
Martin Baier, Bob Stone / Hardcover / Published 1996

Response! : The Complete Guide to Profitable Direct Marketing
by Lois K. Geller

The Golden Mailbox : How to Get Rich Direct Marketing Your Product
by Ted Nicholas

World's Greatest Direct Mail Sales Letters
by Herschell Gordon Lewis, Carol Nelson

Ntc's Dictionary of Direct Mail and Mailing List Terminology and Techniques
by Nat G. Bodian

Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide)
by Alice Powers McElhone, Edward B. Butler

The Catalog Handbook: How to Produce a Successful Mail Order Catalog
by James Francis Hollan

An Eye for Winners : How I Built One of America's Greatest Direct-Mail Business
by Lillian Vernon This rags-to-riches American success story of Lillian Vernon--nationally known as the Queen of Mail-Order--tells how she turned a $2,000 start-up company into a multimillion-dollar-a-year business. It also tells the personal story of Vernon's family's flight from Nazi Germany, her loves, marriages, and children. 8-pp. photo insert.

How to Create Successful Catalogs
Maxwell Sroge, Anne Knudsen (Editor) / Hardcover / Published 1995

How to Profit Through Catalog Marketing
by Katie Muldoon

101 Tips for More Profitable Catalogs
by Maxwell Sroge

The Catalog of Catalogs V : The Complete Mail- Order Directory (5th Ed)
by Edward L. Palder The Catalog of Catalogs V marks the 10th Anniversary of the publication of the most expansive and affordable directory of mail-order catalogs available today. Business people and consumers alike rely on this bestselling guide's comprehensive listings in 850 distinct categories and descriptions of 13,916 mail-order companies to find the products and new business prospects they need.

1999 The Directory of Mail Order Catalogs : The Most Comprehensive Guide to Consumer Mail Order Catalog Companies Available
(13th Ed)  Richard Gottlieb(Editor)

Charismatic Capitalism : Direct Selling Organizations in America
by Nicole Woolsey Biggart

Database Marketing : The Ultimate Marketing Tool
by Edward L. Nash Database marketing is the ultimate extension of direct marketing-selling to an individual rather than to groups, coming full circle to the one-on-one relationship eroded by decades of mass marketing. Other books discuss the subject in theory, but only Database Marketing shows how to use this revolutionary tool to sell everything from packaged goods to financial services.

Desktop Database Marketing
Jack Schmid, Alan Weber / Hardcover / Published 1997

Direct and Database Marketing
by Graeme McCorkell

The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
by David Shepard Association Database technology has advanced considerably in the last three years. This second edition of the direct marketer's essential resource reflects those changes, offering new information about client-server systems and PC systems, as well as traditional mainframes, EDA (Exploratory Data Analysis), the wide range of products and services offered by data vendors and software suppliers, and more.

The Complete Database Marketer : Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database
by Arthur M. Hughes

Strategic Database Marketing
by Rob Jackson, Paul, Ph.D. Wang, Robert R. Jackson

Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
by Arthur M. Hughes, Arthus M. Hughes