Mail Order Manager, MOM and SiteLINK are trademarks of Dydacomp.                                                                             1.800.COLINEAR [265.4632]    

A promotion exclusively for Mail Order Manager Users!

 Quick Links for this page:        Customer Testimonials     MOM Comparison Chart     FAQ    

     

 

Competitive Upgrade Discount available exclusively to Mail Order Manager Users:
Get HALF OFF the normal price of RESPONSE! 
Contact sales@colinear.com for more information, or call 1-800-COLINEAR.


 

Read what some of our customers have to say:

"Our switch from MOM to Response was way easier than anticipated. And CoLinear stands head and shoulders above other software vendors we have worked with. More importantly, there is no comparing the FoxPro database to MS SQL. Especially the speed and never having to reindex corrupted files..."
Ed Swadish, Pres., Discount Paper - [Large-Enterprise, 20-users]

"By the end of 2003 it was obvious that our company had simply outgrown MOM. We needed better performance, more functionality and, most of all, less system downtime and maintenance. Our largest concern, besides stability and scalability, was successfully migrating our data and retraining our 70+ employees. After evaluating prospective vendors for nearly two years, the clear choice was CoLinear. You provided everything we needed, and for the best price. Our employees have picked up the new system with ease and we're all set to launch on April 1st. Your team has been with us every step of the way. Thanks!"
Jay Forrester, IT Manager, Magnets USA [Large-Enterprise, 50-users]

"We couldn't be happier with Response and CoLinear's support. Order taking and inventory management is much more reliable. We can import orders and export directly into Worldship with barely any keystrokes! We've tripled our orders with half the effort!"
Andrea Tannenbaum, Pres., Dynamic Living - [Large-Enterprise,  8-users]

"We hit 100% of our normal Monday volume with nary a hiccup.  [Our deployment has] truly has been a team project, and everyone's contributions made it happen smoothly - including those of your staff.  I'd just about bet that no other go live has gone as smoothly."
Jim Ray, President, McFeely's Square Drive Screws

"We are very happy with the move. Today I heard one of my employees saying, "I just love this system…"   RESPONSE is a far better product than MOM. Primarily more stable, more customizable, and much better customer service and support."  
Bonnie Borgum, Manager, Girls and Boys Town - [Large Enterprise 19-users]

"Lloyd Merriam has built a company and a product with vision and expertise. I was one of Lloyd's first customers and he stood by my as my company went from one computer to 100. At each step of the "Response" was there to provide all our business process, sales tracking, order shipment and report generation. Lloyd stands behind his products and besides his customers."
Mitchell Russo, Former CEO, Timeslips Corp.

"I would just like to post a quick notice that today was our official first day running Response in a live environment.  The system has performed very well and we are pleased with the results.  As a matter of fact, we exceeded our sales volume expectations on the very first day!  I would like to publicly thank Lloyd, Gwen, Scott and the rest of the CoLinear staff for all of their help.  They have always been very prompt to reply to our emails and other tech support issues."
Shane Holland, IT Manager, McFeely's

"Wow! Color me impressed. Thanks so much for listening and producing a killer feature! And so fast! I'll bet other folks would be interested in this. You might want to post it to the group.  Can't wait to put this through its paces. Again, thanks for a fantastic feature."  
Rick Harmon, Information Technologies Director, Bud Plant Comic Art
{Referring to our having added user-defined expression evaluation  to up-sell and cross-sell prompts.}

"We are very pleased with CoLinear. I have worked with the company for the last 12 years and in my opinion it is the best value for money of any software packages for direct mail/order fulfillment."
Bob Petkun, CEO, Crafts Americana Group

The following email was from a long-standing client to a prospective one (Woodprairie) who has since become a client as well.

Megan,
We have been with Response for about 18 years (and have gone thru several versions). Their new version 8.x has a lot of great features but requires some powerful machines and Windows XP.  After recent builds, its pretty stable. Though no software is perfect, I have found that they have a corporate philosophy based on service and honesty. Their software is always a lot of "bang for the buck" (they give you a lot of value for your money), they don't try to "nickel & dime" you.  We have other softwares that are almost the direct opposite so we appreciate CoLinear even more! Also, we have a very helpful user group.

Al Iba, President, I&I Sport Supply

Overall, your TS {technical support} is great. Most situations get handled quite quickly and efficiently. I don't think that I could ask for anything more than what you are currently doing. Thanks for the past and continued support!
Cory Smith, CEO, J Marco Galleries

This Feb 2002 email was from a prospective client using Mail Order Manager who recently [March 2006] converted to Response.

Alicia,
I'm following up belatedly to the conversation I had with you and Lloyd Merriam last month about our e-commerce plans and the possibilities of integrating a shopping cart with Response. I wanted to reiterate my thanks and praise for your professionalism and integrity you showed in our discussion. When you listened to my situation and recommended using Yahoo! Store as the e- commerce system for integrating with Mail Order Manager, I was somewhat dumbfounded. The fact that you steered me away from your product, at least for the meantime, based on the circumstances I presented to you speaks very highly of your professional and personal ethics. It's a rare treasure to deal with people and businesses who exhibit this kind of honesty and regard for customers' needs. Please know that I will remember this in my conversations about CoLinear Systems with others.
Michael Boyle, Web Developer, Magnets USA

A recent (March 2006) comment about our on-site training.

Everyone here is giving Gwen a huge praise and a thumb up for the great job she did while she was here. She is our new American Idol. We learned so much as well as she gave us a good look at other Response capabilities that we will now implement and start using. She is very knowledgeable and made things easy for us to understand.  She completed the entire agenda and we are happy with the results of what she and our crew here accomplished. 

Larry Amis, Information Technologies, Sedona Labs

         
                                 Comparing Response
with Mail Order Manager

we urge you to do the following comparison...

Feature/Function


Response v9x


MOM

v5x

MOM
v6x

Database & Infrastructure

               MS-SQL Database

YES

   

Relational Database Design

YES

   

ODBC-Compliant

YES

   

SQL Triggers & Stored Procedures

YES

   

Database Record-Level Locking

YES

   

Fully Object Oriented Design and Implementation

YES

   

Crystal Reports Compatible

YES

   

All Reports Can Be Customized By The User

YES

   

System Administration

     

Database Reindexing Required

NEVER

   

Comfortably Scales to 50+ users

YES

   

User Activity Tracking & Auditing

YES

   

  Reliable MultiTasking Of Major System Functions?

YES

   

Realtime Backup Protection

YES

   

Global Security (screen, window and database-level)

YES

   

Shared Inventory across multiple companies/divisions

YES

   

Ability to schedule batch update procedures

YES

   

User-Configurable Workflow

Extensive

   

Order Entry and Payment Processing

Electronic Credit Card Interfaces

Four

   

Supports user-defined shipping charge "formulas"

YES

   

Generic TAPI-compliant telephony interface (automatic screen pops)

YES

   

Real-time CASS-approved address correction & standardization

YES

   

Reverse Phone Lookup (phone no -> name and address)

YES

   

Assign different media codes to individual lineitems

YES

   

Automatic/Smart resubmit of declined credit cards

YES

   

Company Policies, Reputation

Percentage of System Value Charged for Major Upgrades

10-13%

   

Cost to access help/user forum if not under maintenance

no charge    

Officially Sponsored User Group

YES

   

Advanced Features

Media Matchback To Auto-Assign Media Code To Orders

YES

   

User-Definable Performance Metrics (Dashboard Gauges)

YES

   

Universally Configurable Shipping Manifest Interface

YES

   

Web-based Customer Self-Service Module

YES

   

Universal, User-Configurable Order Import Module

YES

   

Programmable API for web/external connectivity

YES

   

Attach Windows documents/files to database records

YES

   

Configurable RFM module

YES

   

User-defined dashboard gauges

YES

   

User-Definable Fields for Customer, Inventory, Media, Vendors, etc.

YES

   

Customizable Data Views (e.g. customers, inventory, vendors)

YES

   

User-Definable Secondary Workflow Processes

YES

   

Finished Goods (light manufacturing and assembly)

YES

   

Advanced Item Personalization (greeting cards, etc.)

YES

   

Configure screen colors to alert CSR about customer rank/status

YES

   

TAPI compliant phone interface with screen pop and database lookup

YES

   

Market Basket Analysis (suggest other items to order)

YES

   

Order Fulfillment, Pricing, Inventory, Warehouse

User-Configurable Pick Tickets, Invoices, Purchase Orders, etc.

YES

   

Able to pro-rate shipping charges on partially shipped orders

YES

   

Show potential stock availability for unbuilt kits

YES

   

Variable Kitting

YES

   

Kits-Within-Kits

YES

   

Formula-driven pricing capability 

YES

   

Optimized cart picking

YES

   

Optimized wave picking

YES

   

User-defined inventory allocation (e.g. fill "retail" orders first)

YES

   

 


MOM and Mail Order Manager are trademarks of Dydacomp

                 Frequently Asked Questions (FAQ)

How does RESPONSE compare with Mail Order Manager in terms of features and functions?
Both Mail Order Manager and RESPONSE are mature, fully-featured direct commerce applications.  To be fair, Mail Order Manager has some features that Response lacks.  So if you rely one of more of them, RESPONSE may not be right for you at this time.  On the other hand, though, RESPONSE has several features lacking in Mail Order Manager that you might find extremely valuable.  We're glad to help review your needs to determine if RESPONSE is a good fit for your operation. 

If you had to choose only three things that make RESPONSE a superior order management system what would these be?
That's a tough question because there's so many.  But here's what we believe to be the top three:
(1) All RESPONSE editions, including our $995 single-user system, run on the MS-SQL database platform.  Its speed, stability and scalability are overwhelmingly superior to other smaller database platforms like FoxPro, dBase, and Access.   
(2) User-Configurability
  RESPONSE was designed to allow our clients to make significant changes to the application's features and functions (esp. workflow-related) so that no custom programming - which is a universally bad thing - would ever be needed.  As your operation grows and changes, RESPONSE can change along with you without having to compromise and/or invest in costly modifications;
(3) Vendor Support  CoLinear strives to provide an honest, open environment to effectively interact and achieve mutually beneficial results for ourselves and our clients.  We realize that for the relationship to work, there must be "give and take."  Not just take on our part, every chance we get.  Maintaining our excellent reputation demands that we put our customer's needs first, not a distant second to our own.  We realize that treating our customers well will reflect favorably on us; therefore, putting the customer first will ultimately be in our own best interests.

How do the hardware requirements of RESPONSE compare to Mail Order Manager?
RESPONSE, because it runs on the Microsoft SQL Server database platform, requires a more powerful server than Mail Order Manager might be happy with.  Specifically, we recommend a server with a 2Ghz (or higher) processor with at least 2GB of RAM.  Any workstation that can comfortably run Windows XP or Windows Vista can comfortably run RESPONSE.

In what ways is RESPONSE more configurable than Mail Order Manager?
Many.  For starters, all of our reporting is done in Crystal Reports [definitely the best-selling and perhaps the most powerful and flexible reporting solution available for the Windows environment].  Consequently, you don't need us to customize a report.  You can do so yourself using Crystal by either copying/modifying an existing report or creating one from scratch.  Better still, all of our forms output -- such as picking tickets, invoices, purchase orders, etc. -- are also written in Crystal.  This means that you are not locked into using any pre-printed form.  You can using whatever form you like, including  using up your current ones!  Several Response customers print to blank sheets whose printed output is personalized for different DBA's they're using, complete with the unique logo for each one.  This is a lot more efficient (and cheaper) than having to order, say, four different custom business forms and having to load and print them individually.  With Response the plain paper forms go in and they can generate a print run for all four divisions simultaneously.

Does RESPONSE have an active User Group?
Yes.  Our User Group meets once each year and is always well attended.  Our most recent meeting was held April 23-26, 2008 at the luxurious Evergreen Stone Mountain Resort in Atlanta, GA.  We also have a very active online user group forum where ideas and questions are routinely exchanged among users.

Does RESPONSE have its own shopping cart program?
Not exactly.  The closest thing we have to our own shopping cart is a very tight, near real-time interface for CommerceV3, which is the best and most cost-effective shopping cart solution we could find.  CommerceV3, in short, is the solution that WE would have built had we decided to reinvent that wheel.  For batch processing, we have a configurable order impord module that can work with any shopping cart program that can output a delimited file.  We offer an even more elaborate interface for Yahoo! Stores and Amazon.  Finally, our Response Connectivity Kit (RCK) can be used to tightly integrate your existing shopping cart to our back-end in real-time.  Several customers have used this API to create a seamless connection between their web store and RESPONSE.  In short, although we don't offer our own "one size would never fit all anyway" shopping cart solution, we can support virtually everything that's available including from-scratch solutions for the most seamless and potent connectivity possible.

What kind of hold times does CoLinear experience for tech support?
Our hold times are virtually zero.  But that's not because we have many support technicians catching the phone.  Rather, it's because we limit telephone support to emergency, production-stopping issues alone.  The bulk of all support requests are handled via email which is much more efficient and effective than phone support.  Our policy is to respond to all email requests for support within one hour with the exception of those that require research or a developer's review.  Typically, we respond to support emails within 10-30 minutes.  A technician may also contact the user by phone to get additional information or clarification, as needed.  We've found that support via email is extraordinarily effective.  It not only provides a written audit trail of all correspondence on a given issue, we're able delegate (or escalate) any incident without delay (including a comprehensive, written history of the question or problem).  By freeing up the phones primarily for requests for emergency service, our clients who need help "right now!" are insured of immediate assistance from our most senior and experienced staff without delay or dilution from less critical matters. 

How much does CoLinear charge for maintenance and support?
The cost of monthly maintenance is calculated as 1.5% of the system value per month.

Does CoLinear offer after-hours support?
Yes we do.  Our regular hours for support are 8:30am to 5:30pm M-F.  After-hours support is available for $250/hour (billed in 15-minute increments).

Does CoLinear charge for software upgrades?
All minor revision builds and upgrades [for example, v9.0 to v9.1] are provided free under maintenance.  Only major version upgrades [e.g., v9 to v10] are billed (in the past at a nominal 10-13% of the client's system value).

What can CoLinear offer us?
Let's start by stating what we won't do.

  • We won't ever take your patronage for granted

  • We won't ever require you to purchase a maintenance contract in order to receive a database update or an additional module.

  • We won't lie to you about what we've done, what we're currently doing or what we plan to do.

  • We won't change the deal mid-stream just because it suits our purposes. Rather, if we've made an agreement with you, we'll honor it - even if circumstances should change and it is not in our best interest to do so.

What we will do.

  • We will treat you with courtesy, fairness and respect.

  • We will always bear in mind that you're the client; and that we're here to serve you, not vice versa.

  • In the event of dispute, we will always give you the benefit of any doubt.

  • We will listen carefully to your concerns and/or complaints because, if it matters to you, it should matter to us even more.

  • If you help us to improve our system by funding an enhancement (that you would like to receive faster than we would like to
    deliver it) we'll pay you a royalty on future sales of any new module that results since it would be unfair not to.

  • In keeping with our mission statement, we will always strive to make the idea of doing business without us unthinkable.
     
    "From a functionality perspective, Response is undeniably an enterprise-class application, capable of holding its own with virtually any other competitor for both B2C and B2B direct commerce."   ... more


    Ernest H. Schell
    Industry expert and consultant
    Marketing Software Review